Rivian shock publicizes the R3 hatchback, and it’s cute as hell

Rivian simply surprise-announced an all-electric hatchback referred to as the R3 — giving the corporate an enormous Apple-esque “another factor” announcement on the occasion that was ostensibly speculated to be all about its new R2 SUV.

The hatch has a number of design similarities to the Honda e, one other electrical hatchback that captured the minds of a number of potential EV patrons a number of years in the past and is harking back to the boxier Volkswagen Golf. And it represents a wholly new market of smaller EVs for Rivian to attempt to play in — crucially, one which Tesla at the moment dominates. Whereas we knew Rivian was engaged on an “R3,” I’m unsure many individuals anticipated it to look fairly like this.

Sadly, the corporate didn’t instantly share any actual particulars about when the R3 will probably be out there, or how a lot it’ll value. It’s probably nonetheless years away from manufacturing. CEO RJ Scaringe implied onstage at Thursday’s occasion that will probably be constructed on the firm’s new manufacturing unit in Georgia, which isn’t but constructed.

Rivian R3 Hatchback

Picture Credit: Rivian

What we do know is the R3 could have a barely shorter wheelbase in comparison with the R2 — 2800 mm versus 2935 mm — and there will probably be a sporty, colourful R3X variant. It will likely be constructed on the R2’s platform (which gained’t be complicated in anyway) and will probably be “extra inexpensive” than the $45,000 R2. Very similar to the R2, the R3 will probably be out there in single-, double-, and tri-motor variants. Not like the R2, the corporate will not be but taking preorders.

“[R3] takes the packaging of R2, and the platform, it shrinks it, it places it into our tackle what’s a crossover, and . . . it’s nearly onerous to outline what it’s, nevertheless it so fantastically captures our model and captures what we characterize as an organization,” Scaringe stated throughout the occasion

It’s one thing of a shot within the arm for the corporate, although, which is slated to construct roughly as many vehicles this yr because it did in 2023 — information that Wall Avenue took poorly. The R3 is a near-term repair for that, apparently, as Rivian’s inventory value soared after the shock reveal.

Many questions stay, particularly on value and vary, or whether or not what we noticed Thursday is even a working prototype. Nevertheless it’s refreshing to see that an organization that bought its begin on monumental, heavy pickup vans and SUVs is engaged on one thing way more approachable and, maybe, much more inexpensive.

Picture Credit: TechCrunch


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