Full Glass Wine raises $14M to proceed DTC marketplaces spree, buys Shiny Cellars

Full Glass Wine, a model acquisition administration startup that makes a speciality of buying wine marketplaces, has raised a $14 million Sequence A spherical to proceed buying DTC (direct-to-consumer) wine marketplaces, aiming to guide the DTC wine market. 

DTC wine manufacturers promote wine on to wine lovers, bypassing conventional distribution channels

Full Glass Wine lately acquired Shiny Cellars, a subscription-based wine service supplier in Wisconsin, for an undisclosed worth. The deal is its third acquisition in a 12 months and can allow the startup to increase its subscription-based mannequin. Earlier acquisitions embrace Winc, a DTC wine platform that gives customized suggestions and a subscription service, in June 2023; and Wine Insiders, a market that curates a choice of high-quality wines from all over the world at accessible costs, in October 2023.

“By uniting Winc, Wine Insiders, and Shiny Cellars, we provide a one-stop store for all issues wine, catering to a wider vary of wine drinkers than most conventional retailers, grocers, or single-brand DTC firms,” Neha Kumar, co-founder and COO of Full Glass Wine, instructed TechCrunch. “This complete portfolio permits the corporate to optimize logistics for environment friendly supply and leverage the facility of established manufacturers to create a strong advertising and marketing platform.”

The corporate additionally intends to take a position extra in know-how with the brand new capital. “Shiny Cellars, our most up-to-date acquisition, has developed a wine-pairing algorithm that learns from person preferences and rankings. This strategy, much like how platforms like Spotify and Netflix personalize content material suggestions, permits us to create a extra tailor-made expertise for every buyer,” Kumar stated. “Our objective is to leverage information and AI to make customized wine suggestions much more correct and insightful, guaranteeing each buyer discovers and enjoys wines they really love.”

The DTC wine trade is brimming with potential however one of many hurdles is navigating the complicated net of laws throughout completely different states, in line with Kumar.

“Making certain a seamless buyer expertise, from discovery to supply, requires fixed innovation and focus,” she continued. “Nonetheless, there are additionally some misconceptions shoppers may need about DTC wine. Considerations about high quality are addressed by way of partnerships with respected vineyards and rigorous choice processes. Worth is a consideration however we provide a spread of worth factors to cater to numerous budgets. Maybe the most important problem is the preliminary discovery course of — discovering the precise wines can really feel overwhelming. That’s the place personalization is available in — we leverage information and know-how to assist shoppers uncover wines they’ll really love.”

Full Glass Wine CEO Louis Amoroso and COO Neha Kumar. Picture Credit: Full Glass Wine

Co-founded in 2023 by Louis Amoroso (CEO), a serial entrepreneur within the wine trade and former companion at Goose Island Beer Firm, and Kumar (COO), a former managing director at New Cash Ventures, the startup is open to exploring partnerships with companies to increase its platform’s attain and choices.

“It might contain collaborations with wineries, meals supply companies, or occasion planners to create distinctive experiences for its clients immediately throughout the platform,” Kumar continued.

The corporate continues to be working by way of the mixing course of to make sure a clean transition for everybody concerned after the latest acquisition.

“We’re a complete of at the least a number of dozen staff now at Full Glass Wine,” Kumar stated. “There can be important progress on our staff, which [will] strengthen our mixed experience and permit us to supply a wider vary of companies to our clients.”

The startup didn’t present the variety of subscribers it has however stated the acquisitions will assist it generate greater than $100 million in income in 2024. It plans to supply a various choice of over 400 SKUs and an accessible worth vary for patrons; most bottles vary from $12 to $25.

Shea Ventures led the Sequence A funding.


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